Lately the housing industry has undergone a sea change. It’s no longer a sellers’ market. It is a buyers’ market now. With the advent of computers and the rapid spread of knowledge through various forums, the customers have become incredibly shrewd in judging and decision making. Gone are the days when people said OK to whatever they were offered. Now it is an uphill task for the builders to turn a ‘no’ customer into a ‘yes’ one. This has given rise to a survival of the fittest scenario in the housing industry. Yes. Only those who can give quality products can survive and prosper too. Aallayum Associates, Chennai based construction company does belong to this category.